NOSENSE

Originally from Wenzhou/Zhejiang – China, Shi Chang founded Nonsense in 2017 after studying at Parsons in New York. His graduation collection earned him great applause and a nomination for Parsons Menswear Designer of the Year in 2016. His singular creative narrative around babyhood, paralleled with an impressive execution, resulted in his collection being exhibited at Saks Fifth Avenue and published in leading publications in the US. Chang picked Hangzhou – China to launch his label and open his first store. Nonsense official collections have since received considerable media coverage and gained great popularity with Chinese celebrities. In 2018, Shi Chang was named by Forbes as the receiver of the magazine’s 30 under 30 list. Moreover, Nonsense official did a crossover with Kappa in 2020.

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